Tomorrow, 2008 and 2009 THM students will have a talk show with the industry association leaders of tourism and hospitality businesses. Our lecturer, Mr. Sandy made us to create some questions regarding our business plan to be asked during the talk show.
Our business is in the food and beverage industry and we focus on providing packed snacks for events such as meetings and seminars, specifically marketed in the middle to upper class economy. We bring new concept in the snacks itself by creating innovative flavors and shapes through producing and bringing together innovative pastry products all around us.
So, here are the questions that we are going to ask tomorrow:
1. In your opinion, what is the most suitable price range and most strategic place to sell our product?
2. What pastry product is in the rise (getting popular) at the moment? Do you think our innovation may have the chance to get popular in the market as well?
3. What is the characteristics or profile of the target market that may be interested in our innovative product? Will it be the youngsters or elders? Do you think this target market will bring benefits to the company?
4. In the pastry industry, is product innovation more beneficial than innovation in packaging? Which one presents more potential?
These industry association leaders are experienced in their fields and may give us information, suggestions, helps and considerations in the planning of our business. The theory in class that we learn may not be the same with the current market condition and it may not also be enough to help us in making decisions. I am very excited for tomorrow's talk show and really looking forward to meet these leaders!
No comments:
Post a Comment