For the last two semesters, we have been discussing a lot about the service industry. Of course we should, since hospitality and tourism are parts of service industry, that's what we are learning! However, it was my first time hearing a theory like "Service Marketing Mix". I studied Marketing Mix with the 4Ps elements, but not service marketing mix.
I found out that in service marketing mix, the elements like 'people, process and physical environment' are added to the traditional 4Ps. These elements are essential in the service industry because it's about how we treat people, how we impress people!
Gotta apply this theory more often in future strategies in any service business that I will encounter.
Today, we also discussed about the Massachusetts Audubon Society case study. The article was loooooong and very detailed. The answers were all there in the case, we only needed to compute. Overall, our group did pretty well in this case study. I didn't even know what a non-profit organization can be this big of a size! I thought, organization like this will only have office in a small house with small events and stuff. It's kinda amazing to understand more and get new things on non-profit organizations! They even compete with each other! That really amazed me!
It's just about time for us to do our final exam assignment! Time flies really quickly. Gotta make a schedule and practice time management from now on.. There's just sooooo much works to do!
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