This week, we are going to interview the owner of Oishii donut, our benchmarked business, to find out about their secret to success. Here are the questions that we’re going to ask:
1. How do you determine your product price? Are you setting the price by comparing the price with your competitors or based on the raw materials only?
2. When you first started the business, do you think networking is more important than capital? Why do you think so? How much was your initial capital and when is the payback period?
3. Why is the name ‘oishii’ has bigger size in the logo than the donut illustration? What message do you want to deliver to your customer through your logo?
4. What are the service quality standards that you apply in Oishii donut to satisfy your customers?
5. What are the product differentiations or specialties of Oishii compared to other donut merchants? (the promises that Oishii makes to its customers)
6. With the easily found raw material, don’t you feel threatened that competitors may get in easily?
7. What is the marketing strategy that you have been using from the start until now that is proven to be effective?
8. How do you first introduce Oishii to the market?
9. What are your secrets in retaining your customer, making them loyal to Oishii?
10. What is the production standards applied in Oishii? How do you maintain and improve them?
11. Aside from product innovation (on the raw material used), what are other innovations that Oishii adapts? (Packaging, marketing strategy, etc.?)
12. How was the market reaction when you first introduced donut with cassava as the main ingredient? Then, why did you finally decide on getting into snack boxes business?
13. In your opinion, how big is the effect of marketing/ advertising budget to the business? How long will the effects last?
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