Thursday, August 4, 2011

New Perspective in Service Marketing

Today was the very first day of Service Marketing class. I was sooo excited to know that Mr. Sandy was the lecturer because he can always make the discussion interesting!
This semester, our challenge is to work together with the whole class to generate ideas and brain storm about a new super hotel concept! Can't wait to work!!! Hahahaha..

I've never thought that service industry varies greatly and takes up almost 70% of the total business sectors. What more is, it is constantly developing from time to time following consumer demand, globalization and changes in trends. Now we can say that we're in the right path by taking Tourism and Hotel Management major that focuses on service! hahahaha...

This subject is the 'extension pack' of last semester's Introduction to Marketing subject. Last semester, we studied the 4Ps in marketing, but now in Service Marketing we have another four elements added, they are productivity and quality, people, physical environment and process.. Something very new for me! Let's see how this will turn out....

I am super excited about 5th semester! The challenges it presents, the new projects and becoming a tutor in Culinary Business... I'm seeing a bright future ahead! Yeeeey! hahahahaha...

One thing that will remain true for me: "NEVER AIM FOR MEDIOCRITY!"

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